Personal Branding Photography

The Brand Photos That Open Doors Before You Walk In.

Magazine-quality imagery for founders, executives, and professionals across the Bay Area. Strategy-led. Editorially crafted. Technically deployed.

Est. San Mateo, California
Founders & ExecutivesLinkedIn & WebsitePitch Decks & PressSame-Day SelectionMagazine-Level RetouchingAI Brand VideosSan Mateo StudioEditorial Direction Founders & ExecutivesLinkedIn & WebsitePitch Decks & PressSame-Day SelectionMagazine-Level RetouchingAI Brand VideosSan Mateo StudioEditorial Direction
Personal Branding Photography

The Brand Photos That Open Doors Before You Walk In.

Magazine-quality imagery for founders, executives, and professionals. Strategy-led. Editorially crafted.

Founders & ExecutivesLinkedIn & WebsiteSame-Day SelectionMagazine-Level RetouchingAI Brand VideosSan Mateo StudioEditorial Direction Founders & ExecutivesLinkedIn & WebsiteSame-Day SelectionMagazine-Level RetouchingAI Brand VideosSan Mateo StudioEditorial Direction
Personal Branding — Who It's For (V7)
Who It's For

Your Work Evolved. Your Image Didn't.

New role, new round, new market. In the Bay Area, things move fast — but most professionals are still showing up with photos from two versions ago. Sound familiar?

Founders & CEOs Founder CEO personal branding photography Bay Area
Built a Company. Still Using a Selfie.

Your cap table has five figures. Your website hero is a cropped group photo from the last offsite.

Series A–C Startups Startup team branding photography Bay Area Series A funding
The Deck Got Funded. The Team Page Didn't.

You raised the round, hired 20 people, and your About page still says "photos coming soon."

Tech Executives Tech executive VP director branding photography Bay Area
The Title Caught Up. The Image Didn't.

Three promotions, two companies, one outdated headshot still following you across every platform.

Career Transitions Career pivot transition personal branding San Mateo
I've Changed. My Photos Haven't.

New career, new energy, new direction — but every platform still shows the person you used to be.

Coaches & Speakers Speaker coach personal branding photography Bay Area
They Hear Authority. They See... Nothing.

Your talk gets standing ovations. Your speaker page has the same headshot from three keynotes ago.

Real Estate & Finance Real estate agent financial advisor branding Bay Area
Closing Deals Offline. Invisible Online.

Clients Google you before they call. Your Zillow, your cards, your LinkedIn — they all need the same story.

Creators & Influencers Content creator influencer branding photography
The Content Grew. The Quality Didn't.

Brands want to collab, but your media kit still screams DIY. One session fuels months of elevated content.

Authors & Thought Leaders Author thought leader branding photography
The Ideas Land. The Image Doesn't.

Publishers, podcasts, and conferences keep asking for your headshot. You keep sending the same old one.

Therapists & Wellness Therapist wellness professional branding photography
Clients Decide by the Photo. Before the Bio.

Psychology Today, your practice site, Google — they scroll past credentials and stop at your face.

Lawyers & Consultants Lawyer consultant professional branding Bay Area
The Resume Speaks. The Photo Whispers.

Decades of credibility — and a headshot that doesn't carry the same weight your reputation does.

International Professionals International professional personal branding Bay Area
Respected There. Unknown Here.

You're accomplished — but your U.S. presence hasn't caught up. A strong visual identity opens doors faster than any resume.

Established Businesses Brand refresh annual update photography Bay Area
The Brand Evolved. The Photos Didn't.

New offers, new team, new energy — but your website is still running on last year's visuals. Your clients can tell.

The gap never fixes itself.
But one session can.

Personal branding isn't a milestone — it's maintenance. Every time you level up, your visuals need to follow. We make that easy.

Where Your Photos End Up LinkedIn Profile & Banner Company Website About Page Portrait Crunchbase Bio Wellfound Profile Google Business Profile Investor Pitch Deck YC Demo Day Board Deck Team & Careers Page Speaker One-Sheet Conference Badge Dreamforce Speaker Card TEDx Bio Page Book Author Photo Podcast Cover Art YouTube Thumbnails Newsletter Header Course Landing Page Social Media Kit Zillow Agent Photo Psychology Today Law Firm Bio Yelp Business Photo Email Signature Digital Business Card Press & Media Kit + Your Use Case →
Case Study — Mark Baldwin
Client Spotlight

One Session. An Entire Brand.

See how a single personal branding session powered Mark's entire professional presence — from homepage to speaking stage.

Mark Baldwin — full personal branding session overview by Luminous Space
Mark Baldwin

Mark Baldwin

Leadership Speaker · Executive Coach · Banking & Strategy Consultant

thebaldwinmethod.com

After 20+ years in banking and strategy consulting, Mark was launching The Baldwin Method — a leadership speaking and coaching brand. He needed a full library of professional images to fill every page of his new website, his social media, and his speaking kit. One branding session produced dozens of images across multiple looks — here are four of them and where they ended up.

Mark Baldwin — homepage hero, personal branding by Luminous Space
Homepage & Hero Banners

The confident first impression across his site

Mark Baldwin — about page, branding photography San Mateo
About & Bio Sections

Approachable tone that builds client trust

Mark Baldwin — speaking page, keynote branding photo
Speaking & Keynotes

Dynamic energy for booking pages and event bios

Mark Baldwin — LinkedIn and press, Bay Area personal branding
Social & Press Kit

LinkedIn, media features, and coaching materials

"

One session gave me everything I needed — my website hero, my speaking page, my LinkedIn, and my coaching materials. I walked in with a vision, and walked out with a brand.

If you're looking for leadership coaching or executive speaking training, Mark is an absolute expert.

Your brand deserves the same level of intention.

View Branding Packages
Client Spotlight

One Session. An Entire Brand.

See how one branding session powered Mark's entire professional presence.

Mark Baldwin — full branding session overview
Mark Baldwin

Mark Baldwin

Leadership Speaker · Executive Coach

After 20+ years in banking, Mark was launching a speaking and coaching brand. One session produced dozens of images across multiple looks — enough to fill every page of his website, social media, and speaking kit.

Homepage hero
Homepage & Banners

First impression

About page
About & Bio

Builds trust

Speaking page
Speaking & Events

Stage energy

Social and press
Social & Press

LinkedIn & media

"One session gave me everything — website hero, speaking page, LinkedIn, and coaching materials. I walked in with a vision, walked out with a brand."

See it live: thebaldwinmethod.com

Looking for leadership coaching or speaking training? Mark is an absolute expert.

Your brand deserves the same intention.

View Branding Packages
Our Process — Personal Branding
How It Works
Consultation
A quick call or meeting to understand your brand & vision
Book
Deposit confirms your date — your session is officially reserved
Plan & Design
A dedicated session to finalize wardrobe, visual direction & shot list
Shoot Day
Multiple outfits & scenes with directed posing & live preview
Deliver
Select favorites, settle balance & receive retouched files in 5–10 days
Customized
Outfits & styling
On-Site or Online
Image selection
5–10 days
Final delivery
150+
Clients photographed
Packages

Personal Branding Packages

Essential Personal Branding Session
Essential Session
$999
  • Includes up to 3 outfits
  • Pre-shoot Consultation: Up to 30 minutes
  • Session Time: 60 minutes of expert directing, styling & shooting
  • On-site Selection: 30 minutes
  • Location: 1 location — Studio, Outdoor, or On-Location (Travel fee may apply)
  • Captures: Up to 150 photos
  • Delivery: 8 full retouched photos
  • Usage: Full commercial usage rights included

Ideal For: Professionals who need a polished headshot for LinkedIn, websites, or business profiles

Book Now
Signature Personal Branding Session
Signature Session
$1,699
  • Includes up to 6 outfits
  • Pre-shoot Consultation: Up to 40 minutes video call — planning locations, wardrobe, props & visual direction
  • Follow-Up Call: Up to 30 minutes to finalize details before shoot day
  • Session Time: Up to 3 hours of expert directing, styling & shooting
  • On-site Selection: 45 minutes
  • Location: Up to 2 locations — Studio, Outdoor, or On-Location (Travel fee may apply)
  • Captures: Up to 300 photos
  • Delivery: 15 full retouched photos
  • Usage: Full commercial usage rights included

Ideal For: Founders, creatives, and professionals building a personal brand across multiple platforms

Book Now
Premier Personal Branding Session
Premier Session
$3,499
  • Includes up to 10 outfits
  • Pre-shoot Consultation: Up to 90 minutes deep dive — brand audit, visual direction, usage planning & styling checklist
  • Creative Review Call: Up to 60 minutes to finalize shot list & creative brief
  • Support: Unlimited text/email support leading up to shoot day
  • Session Time: Up to 5 hours of expert directing, styling & shooting
  • On-site Selection: Up to 60 minutes
  • Location: Up to 4 locations — Studio, Outdoor, and On-Location (Travel fee included within 15 miles)
  • Captures: Up to 500+ photos
  • Delivery: 40 retouched photos (30 full-retouched + 10 light edit)
  • Usage: Full commercial usage rights included
  • Priority Booking & Scheduling

Ideal For: Business owners, executives, and teams who need a complete visual identity for websites, campaigns, press, and social media

Book Now
Customized Personal Branding Session
Customized Session
Contact Us
  • Designed for clients with specific goals or creative needs
  • Each session is fully tailored to your brand and may include strategy planning, flexible shooting time, multiple locations, and intentional brand direction
  • Ideal for founders, executives, and creatives who need story-driven, purpose-built imagery for websites, campaigns, or press

Tell us your vision — we'll build a custom photography plan and quote tailored to your needs.

Request a Custom Quote

Want More Images?

Each package includes the retouched images listed above. Additional images from your session are available for purchase.

$99
per retouched image
$49
per original (unretouched)

Makeup

Basic touch-up available on set. Professional makeup artist referrals available upon request.

Delivery

All images delivered digitally within 3–7 business days. Printed products also available through our online gallery.

$50
per photo · next-day rush
Compare

Find Your Perfect Package

Essential$999 Signature$1,699 Premier$3,499 CustomizedContact Us
Session
Outfits 3 6 10 Custom
Session Time 60 min 3 hours 5 hours Custom
Locations 1 2 4 Custom
Photos Captured Up to 150 Up to 300 500+ Custom
Deliverables
Retouched Photos 8 15 40 Custom
On-site Selection 30 min 45 min 60 min
Commercial Usage Rights
Strategy & Support
Pre-shoot Consultation 30 min 40 min video call 90 min deep dive
Follow-up / Creative Review 30 min call 60 min creative brief
Brand Audit & Visual Direction
Unlimited Text/Email Support
Priority Booking
Book Now Book Now Book Now Call Us
Session
Outfits3
Session Time60 min
Locations1
Photos CapturedUp to 150
Deliverables
Retouched Photos8
On-site Selection30 min
Commercial Rights
Strategy & Support
Pre-shoot Consultation30 min
Follow-up Call
Brand Audit
Unlimited Support
Priority Booking
Ideal For: Professionals who need a polished headshot for LinkedIn, websites, or business profiles
Session
Outfits6
Session Time3 hours
Locations2
Photos CapturedUp to 300
Deliverables
Retouched Photos15
On-site Selection45 min
Commercial Rights
Strategy & Support
Pre-shoot Consultation40 min video
Follow-up Call30 min
Brand Audit
Unlimited Support
Priority Booking
Ideal For: Founders, creatives, and professionals building a personal brand across multiple platforms
Session
Outfits10
Session Time5 hours
Locations4
Photos Captured500+
Deliverables
Retouched Photos40
On-site Selection60 min
Commercial Rights
Strategy & Support
Pre-shoot Consultation90 min deep dive
Creative Review60 min brief
Brand Audit
Unlimited Support
Priority Booking
Ideal For: Business owners, executives, and teams who need a complete visual identity for websites, campaigns, press, and social media
Session
OutfitsCustom
Session TimeCustom
LocationsCustom
Photos CapturedCustom
Deliverables
Retouched PhotosCustom
On-site Selection
Commercial Rights
Strategy & Support
Pre-shoot Consultation
Creative Review
Brand Audit
Unlimited Support
Priority Booking
Tell us your vision — we'll build a custom plan and quote tailored to your needs.
What Personal Branding Photography Actually Is
What Is Personal Branding Photography

Not One Photo. An Entire Visual System.

A headshot is one image, one expression, one background. Personal branding photography is a planned shoot that produces a full library of images — different looks, settings, and moods — each designed for a specific platform and purpose.

Personal branding session produces dozens of images across multiple looks
1

Multiple Looks. Multiple Settings.

Your LinkedIn profile photo can't be the same image as your website hero, your speaker one-sheet, and your Instagram grid — because each platform has a different audience, a different context, and a different job to do. A single headshot against one backdrop doesn't build a presence — it fills a slot. Building a real online identity means having a range of images: formal and casual, studio and outdoor, portrait and landscape, close-up and full-body. That's why we shoot across multiple outfits, backdrops, and locations in one session — so every touchpoint feels intentional, not recycled.

Strategic brand direction — each image planned for specific platform
2

Every Shot Has a Job.

Before the camera comes out, we plan which images go where. Your LinkedIn needs approachable confidence. Your website hero needs impact. Your speaker kit needs stage energy. Your Instagram needs variety. We direct wardrobe, posing, expression, and setting for each specific use — so nothing is generic, and nothing is wasted.

Professional studio lighting and magazine-level retouching
3

Studio Lighting. Magazine Retouching.

The difference between a phone selfie and a branding session is the same as between a home video and a commercial. We use multi-light studio setups, cinematic color grading, and magazine-level retouching — skin texture refined, backgrounds cleaned, colors matched to your brand palette. Every image is print-ready and pixel-perfect.

Styling direction customized by industry and audience
4

Styled for Your Market.

A therapist needs warm and approachable — soft light, natural tones, a welcoming expression. A startup founder needs confident and dynamic — sharp light, clean backdrop, forward energy. A real estate agent needs polished and trustworthy. We direct the entire visual tone — wardrobe, color palette, setting, body language — to match what your specific audience expects and trusts.

Custom shot list planned around your website and platforms
5

A Shot List Built Around Your Platforms.

We audit your website, LinkedIn, and marketing channels before the shoot and build a custom shot list for each page and platform. Your homepage needs a wide horizontal hero with negative space for text. Your About page needs a warm, approachable portrait. Your Instagram needs verticals with personality. Your pitch deck needs a clean headshot on a neutral background. Even your email signature gets its own crop. Every image is pre-assigned a destination — nothing is shot "just because."

Variety of shot types from branding session — hero, lifestyle, detail
6

Not Just Headshots. An Entire Shot Taxonomy.

A single session covers: the hero shot — wide, dramatic, website-banner-ready. The authority shot — direct gaze, shoulders squared, instant credibility. The lifestyle shot — walking, working at a café, candid movement. The storytelling shot — you at your desk, on a call, reviewing a document, mid-presentation. The detail shot — hands on a keyboard, a notebook, your workspace. The social shot — personality-driven, relaxed, scroll-stopping. You walk out with a library that covers every format, every mood, every use case.

Still wondering if this is what you need? Let's talk — it's free.

View Packages
What Is Personal Branding Photography

Not One Photo. An Entire Visual System.

A headshot is one image. Branding photography is a planned session that produces a full image library — different looks, settings, and moods — each for a specific purpose.

Multiple looks from one session
1

Multiple Looks. Multiple Settings.

Your LinkedIn photo can't be the same as your website hero, your speaker kit, and your Instagram. Each platform has a different job. Building a real online presence means formal and casual, studio and outdoor, portrait and landscape — all from one session.

Strategic direction for each shot
2

Every Shot Has a Job.

LinkedIn needs approachable confidence. Website hero needs impact. Speaker kit needs stage energy. We plan each image for where it'll live.

Studio lighting and retouching
3

Studio Lighting. Magazine Retouching.

Multi-light setups, cinematic color grading, skin refined, backgrounds cleaned, colors matched to your brand. Print-ready and pixel-perfect.

Styled for your industry
4

Styled for Your Market.

Therapists need warm and soft. Founders need sharp and dynamic. Real estate agents need polished and trustworthy. We direct the entire visual tone to match your audience.

Custom shot list
5

Shot List Built for Your Platforms.

We audit your website and channels first. Homepage hero needs horizontal with text space. About page needs warmth. LinkedIn needs a clean headshot. Instagram needs verticals. Every image is pre-assigned a destination.

Shot types taxonomy
6

Not Just Headshots. A Full Taxonomy.

Hero shots, authority shots, lifestyle shots, storytelling shots, detail shots, social shots — every format, every mood, every use case from one session.

Still wondering if this is what you need?

View Packages
Personal Branding — Who It's For
Who It's For

Every Brand Has a Turning Point

The right images at the right moment bring more trust, better clients, and the recognition your work already deserves. See which one sounds like you.

Founders & Entrepreneurs Founder personal branding photography Bay Area

Launching Something New

You're building a company, a practice, or a personal brand from the ground up. You need visuals that make you look established before you feel established — images that communicate trust across your website, pitch decks, and social channels.

Website Hero Investor Deck Social Launch Press & PR
Coaches & Speakers Speaker branding photography San Mateo

Building Authority

You sell expertise, not products. Your audience needs to see credibility before they hear a word. A visual content library fuels your talks, courses, and thought leadership.

Speaker Kit Course Content Book Jacket
Career Pivots Career transition personal branding photos

Stepping Into a New Chapter

New role, new venture, new direction. Your old photos don't match who you're becoming. A brand refresh signals to the world that the next chapter has begun.

LinkedIn Refresh Portfolio Personal Site
Agents & Advisors Real estate agent branding headshot

You Are the Brand

In real estate, finance, and consulting, clients choose the person, not the firm. You need a visual identity that's unmistakably yours — polished, consistent, and everywhere your clients look.

Marketing Ads Flyers & Print Social Content
Creators & Influencers Content creator personal branding photography

Scaling Your Content

You've outgrown selfies and phone shots. A single session gives you months of scroll-stopping visuals — styled, lit, and crafted to elevate your feed and your brand deals.

Instagram YouTube Brand Collabs
Established Businesses Brand refresh business photography Bay Area

Refreshing an Established Brand

Your business is thriving, but your visuals are two years old. You've evolved — new offers, new energy, new direction. It's time for imagery that reflects where you are now, not where you started.

Website Redesign Campaign Refresh Team & Culture Annual Update

Not sure which session fits your goals? Let's figure it out together.

View Packages
Who It's For

Every Brand Has a Turning Point

The right images at the right moment bring more trust, better clients, and the recognition your work already deserves. See which one sounds like you.

Founders Founder personal branding photography Bay Area

Launching Something New

Website Pitch Deck Social

You're building a company or personal brand from the ground up. You need visuals that make you look established — for your website, pitch decks, and social channels.

Coaches & Speakers Speaker branding photography San Mateo

Building Authority

Speaker Kit Courses Books

You sell expertise, not products. A visual content library fuels your talks, courses, and thought leadership.

Career Pivots Career transition personal branding photos

A New Chapter

LinkedIn Portfolio Personal Site

New role, new venture, new direction. A brand refresh signals to the world that the next chapter has begun.

Agents & Advisors Real estate agent branding headshot

You Are the Brand

Ads Print Social

In real estate, finance, and consulting, clients choose the person, not the firm. You need a visual identity that's unmistakably yours.

Creators Content creator personal branding photography

Scaling Content

Instagram YouTube Collabs

You've outgrown selfies and phone shots. A single session gives you months of scroll-stopping visuals.

Established Brands Brand refresh business photography Bay Area

Brand Refresh

Website Campaigns Annual

Your business is thriving, but your visuals are two years old. It's time for imagery that reflects where you are now.

Not sure which session fits?

View Packages
Brand Strategy Section — Luminous Space
Why Luminous Space

Not Just Photographers.
Editorial. Strategic. Technical.
No Other Studio Does All Three.

One studio — everything you need to build a visual identity that actually converts.

01
Vogue-Exhibited · Award-Winning

Award-Winning Creative Direction

Led by a Vogue-exhibited, NYFA-trained photographer. Your personal brand gets the same creative direction as a magazine cover — not a cookie-cutter template.

02
Consulting · Positioning · Brand Growth

Built by a Strategy Consultant

Before we pick up a camera, we study your audience, your positioning, and your goals. Every shot is designed to move your personal brand forward — not just look pretty.

03
Founders · Coaches · Creators · Speakers

We Understand Your World

Launching a course. Growing a newsletter. Raising a round. Speaking at a conference. We know what visual content each milestone demands — because we've lived it.

04
AI-Powered · Engineering · Digital

AI-Powered Content Deployment

One session, content for months. We optimize your images for LinkedIn, Instagram, your website, newsletters, and AI-powered video — so your brand stays consistent everywhere.

Tired of a Brand That Looks DIY?

  • Inconsistent visuals across every platform
  • Photos that don't capture your story or personality
  • Spending hours on content that still looks amateur
  • A visual identity that undersells what you actually do

✓ One session. A complete visual library. Consistent across every channel.

Google
★★★★★ 5.0
yelp
★★★★★ 4.9
300+ Clients Served
0 Cancellations
3–7 Day Delivery

Founded by a filmmaker and a strategy consultant turned AI engineer — we build visual identities that make people stop scrolling and start paying attention.

Start Your Brand Session

 FAQs

  • This service is designed for professionals and companies across a wide range of industries who need intentional, high-quality branding imagery.

    Industries we commonly work with include:

    • Corporate & Business — executives, founders, business owners, consultants, and leadership teams

    • Tech & Startups — product leaders, engineers, startup founders, and growth teams

    • Creative Industries — designers, architects, photographers, artists, and creative directors

    • Marketing & Media — marketers, content creators, social media professionals, and agencies

    • Finance & Legal — financial advisors, real estate professionals, attorneys, and consultants

    • Healthcare & Wellness — doctors, therapists, coaches, fitness and wellness professionals

    • Fashion & Beauty — models, stylists, makeup artists, personal brands, and fashion entrepreneurs

    • Education & Thought Leadership — speakers, authors, educators, and trainers

    • Hospitality & Lifestyle Brands — restaurant owners, hospitality groups, and lifestyle founders

    Whether for personal branding or company branding, the service is tailored to support professional use across websites, LinkedIn, marketing materials, press, and internal communications.

  • Absolutely. We’ll guide you through every step—posing, expressions, and pacing—to help you relax quickly and capture your most natural yet professional self. Many of our clients achieve stunning results on their very first shoot!

  • We recommend clients do their own makeup to maintain their personal style. A clean, natural everyday look works well for most shoots. Light touch-ups can be done during the session. Professional makeup services are available upon request—please contact us at booking.

    If you require a professional makeup artist, please let us know at the time of booking. We can assist with arranging a professional makeup artist upon request (additional fees apply).

  • Yes. All sessions include same-day photo selection, offered as a value-added service to help you efficiently review and select the strongest images.

    You’ll view curated previews immediately after the shoot and choose a shortlist for retouching on the spot. This streamlined process reduces back-and-forth, accelerates turnaround, and ensures you leave knowing exactly what you’re getting.

  • Absolutely! We offer a variety of backgrounds, including white, gray, and black, all in an editorial magazine-style lighting setup. You can choose during booking or discuss your preference before the session.

  • Retouched photos are usually delivered within 10 business days. If you have urgent needs, we also offer an expedited 48-hour delivery option for $200.

  • We offer 2 rounds of free revisions. Any further changes beyond that will incur a small editing fee per request.

What Our Clients Say